Milano Design Week 2017

Milano Design Week 2017


Engin Obucic discusses the brand at Milano Design Week 2017. At MS&WOOD, we take the view that value is "fundamentally derived and determined in use – the integration and application of resources in a specific context – rather than in exchange – embedded in firm output and captured by price. Service systems interact through mutual service exchange relationships, improving the adaptability and survivability of all service systems engaged in exchange, by allowing integration of resources that are mutually beneficial." At MS&WOOD, sustainability plays an important role in integrating people, resources and ecosystems as it facilitates co-creation of value for all involved in the value chain.